• Course Pitch
This course is designed around the consumer trends and preferences that are driving differentiated value proposition. The focus in accessing the trends is to look at the business case that are achieving profitable scale and understand how they are translating the trends into product and service attributes design which happens to be a critical component of value proposition design.
Specifically, in this course you will gain learning and insights from “Nine” real-life developments from start-ups and established businesses that enhances your understanding of differentiated value proposition design. Complete the learning and assessment of this course will enhance your ability to design and/or fine-tune the value proposition for a business at different stages of its life cycle..

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Disruptive Food Value Chains” learning & reflection pathway. The pathway is designed to help you navigate through decision and execution related dynamics associated with different value chain designs within Food & Agribusiness. Specifically, the emphasis is on how altering/adjusting the design is critical to create, deliver and capture value. Specifically, the role of incentives in changing the behavior and decision making dynamics of the value chains players will be brought of through different courses. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:181

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).