• Course Pitch
This course is designed to expose you to the design and development of an innovative business model within the controlled environment space. FeFiFo, a Malaysian startup operates a co-farming model by setting up ready-to-farm urban farming spaces around the cities in Malaysia (and neighboring countries) and leases those spaces to the youth farmers. It also provides financial support and guaranteed offtaking and leverages its centralised digital farm management software to control the processes from seed to crop.
By the end of this course, you will be able to
-->Understand the business model design of the FeFiFo within the IFAL's four-component framework
Value Proposition
Distribution Strategy
Complementary partnerships
Sustainability Components
-->Formulate the dilemmas with respect to the business of FeFiFo apply the learnings and takeaways to your context.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Disruptive Food Value Chains” learning & reflection pathway. The pathway is designed to help you navigate through decision and execution related dynamics associated with different value chain designs within Food & Agribusiness. Specifically, the emphasis is on how altering/adjusting the design is critical to create, deliver and capture value. Specifically, the role of incentives in changing the behavior and decision making dynamics of the value chains players will be brought of through different courses. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:181

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).