• Course Pitch
Growing population, climate change-induced production challenges, increasing environmental sustainability and animal welfare concerns are driving the food industry to focus on generating cleaner, greener, and delicious food. This is leading to seek for more alternative food options such as insects, lab-grown meat, plant-based meat & dairy, and overlooked & underutilized foods.

Technology to grow such foods is commercially becoming viable to compete with conventional foods available foods in the market. But their adoption is still at a slower pace due to several factors like taste, texture, consumer perception, cultural resistance, convenience to cook and eat, etc.
This course is designed to explore the trends in novel foods and some factors that are affecting the speed of adoption. The 8 insights included in this course showcase how alternative food options and novel foods are making their way into the mainstream market.

The completion of the learning and assessment will help you understand the value propositions that possible and being build with alternative foods. Also you should be able to apply the learnings from novel food value propositions to the context of your business/work.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Novel Foods and Consumers” learning & reflection pathway. The pathway is designed to help you understand how the food product attribute landscape is changing. A range of novel and alternative foods value propositions are gaining popularity with the consumers. As a result we are seeing a range of value propositions that are designed around novel and alternative foods value propositions and business models. The business examples and the business models designed within this pathway demonstrate that Novel foods value propositions with strong business model elements contribute significantly to a sustainable food system. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:183

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).