• Course Pitch
One of the most significant challenges facing the world in the coming decade is the pursuit of zero hunger amidst the backdrop of climate change and the imperative to produce food sustainably to nourish a growing global population.

In recent decades, the food industry has been significantly influenced by major corporations often referred to as "big food." Historically, the primary focus of these major players has been profit generation rather than the production of sustainable or nutritious food items. Big food companies have been responsible for introducing conveniences such as frozen foods and have overcome the limitations of food seasonality by optimizing supply chains, enabling foods to be sourced and transported globally.

Moreover, the large food companies have recognized the shift in consumer preferences towards sustainably produced foods and healthier dietary choices, driven by the growing global population. This course will delve into the strategies employed by big food in adapting to and shaping the emerging trends in novel food production chains, responding to evolving consumer demands for sustainability and healthier food options.

The completion of the learning and assessment will help you understand the actions big food companies are taking towards novel/alternative foods and most importantly will be able to apply the learnings to the context of your business/work.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Novel Foods and Consumers” learning & reflection pathway. The pathway is designed to help you understand how the food product attribute landscape is changing. A range of novel and alternative foods value propositions are gaining popularity with the consumers. As a result we are seeing a range of value propositions that are designed around novel and alternative foods value propositions and business models. The business examples and the business models designed within this pathway demonstrate that Novel foods value propositions with strong business model elements contribute significantly to a sustainable food system. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:183

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).