• Course Pitch
This course is designed around understanding the global fresh produce industry (valued at $650 billion with exports valued at $100 billion and growing at 4-5% year-on-year) dynamics. The focus would be to understand the intense price pressures in the industry and how competitive and differentiated value propositions are being delivered in horticulture value chains.
The focus will be to highlight the value proposition attributes and other business model dimensions that helping businesses realise profitable scale. Using the 4-component (differentiated value proposition, distribution aligned with value proposition, complementary chain partnerships and sustainability elements), the course reviews Looije Tomaten (Netherlands), Lufa Farms (Canada), SunMoon Food (Singapore), Vitasnack/Natural crunch (Spain) and HomeVeg (Tanzania) business models.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Disruptive Food Value Chains” learning & reflection pathway. The pathway is designed to help you navigate through decision and execution related dynamics associated with different value chain designs within Food & Agribusiness. Specifically, the emphasis is on how altering/adjusting the design is critical to create, deliver and capture value. Specifically, the role of incentives in changing the behavior and decision making dynamics of the value chains players will be brought of through different courses. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:181

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).