• Course Pitch :
Hello, welcome to the course “Distribution Strategy Insights in AgriFoodTech”.

By now we realise the role and the criticality of technology in the agriculture value chain. However, for the right technology to be embraced by the value chain player that it is targeted for the Business Model is the decisive factor. More importantly for the technology to realise its optimal scale. The four critical elements/components of the business model design are the Differentiated value proposition, distributed channel strategy aligned with the value proposition, committed complementary partnerships and the sustainability elements are covered within the context of different AgriFoodTech businesses.

Once the value proposition is designed around the “Target Segment/s” “Differentiating attributes” and the intensity of differentiation it needs a distribution strategy that is in tune with the value proposition. Distribution strategy proves the value capture potential of the innovation.
In this course key experiential insights & principles for a distribution strategy for the specific context of AgriFoodTech adoption are covered. These experiential insights & principles are covered within the context of real-life AgriFoodTech businesses.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “AgriFoodTech's Value" learning & reflection pathway. The pathway is designed to highlight technological advancements within agricultural value chains that can improve decision-making capabilities and increase profitability for the value chain players. The pathway covers various aspects of business model design essential for agrifoodtech innovations to gain adoption and scale within agrifood value chains. You have the option to enroll in this course either as a standalone individual course or as part of the comprehensive "AgriFoodTech's Value" learning pathway and get access to this course alongside 12 other courses. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:182

• Contact
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