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AgriFoodTech's Value (MP)

Business Model Case Study: SIM (AFTJ)

• Course Pitch

Welcome to the course "Business Model Case Study - SIM". This course is designed using the podcast made by Agribusiness Academy team with the CEO of SIM, Leontien Hasselman-Plugge. In this course, you’ll learn about SIM’s journey to harness technology in collecting relevant supply chain data, aiming to establish consumer trust in the food products they purchase. They intend to utilize blockchain technology to manage this data with a strong emphasis on ensuring its reliability. Currently SIM has repositioned itself as “Impact buying” broadening their scope of supply chain consultant services to different industries. In this course, You'll get to hear from Leontien Hasselman-Plugge, CEO, about SIM's value proposition, their distribution strategy, the sustainability aspects of the business and the partnerships they're forging.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “AgriFoodTech's Value" learning & reflection pathway. The pathway is designed to highlight technological advancements within agricultural value chains that can improve decision-making capabilities and increase profitability for the value chain players. The pathway covers various aspects of business model design essential for agrifoodtech innovations to gain adoption and scale within agrifood value chains. You have the option to enroll in this course either as a standalone individual course or as part of the comprehensive "AgriFoodTech's Value" learning pathway and get access to this course alongside 12 other courses. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:182

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).

  • introduction
  • Introduction
  • Know more about SIM
  • Q1. Could you tell us about SIM and your products?
  • Q2. Tell us about leading with the problem, rather than tech
  • Q3. Could you tell us about SIM's implementation of Blockchain technology?
  • Q4. Who is your target customer? What are the value drivers of your products?
  • Q5. Could you explain the pricing model and any adoption challenges?
  • Q6. Is it always retailers leading change with this technology?
  • Q7. Please tell us about the differentiating aspects of SIM's value proposition
  • Q8. How do you ensure that the data collected is true and authentic?
  • Q9. Do you see IoT playing a role within blockchain and SIM's solution?
  • Q10. Please explain SIM's distribution strategy regionally and internationally
  • Q11. Tell us about SIM's existing partnerships and the need for new ones
  • Q12. How does SIM and its products contribute to sustainability?
  • Q13. What sustainability issues they feel will come material ?
  • Q14. Is it possible to combine data of different customers for analysis?
  • Q15. How important is talent in scaling your solution?
  • Case presentation : notes
  • SIM Case Study - Analysis Presentation
  • Knowledge Booster
  • Quiz Questions
  • Feedback
  • Thank you & follow up
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever