• Course Pitch
Plant-based meat products are increasingly getting traction among consumers owing to environmental and animal welfare concerns. Vegetarian Butcher is one of the early companies that started working in this category leading the plant-based revolution. During the course of its journey, Vegetarian Butcher gained the attention of a big-league company, Unilever, leading to its acquisition and the company is on the path to realising optimal scale. In this course, you can expect the following:

→ Design the four-components of the Vegetarian Butcher business model

Value Proposition
Distribution Strategy
Complementary partnerships
Sustainability Components

→Formulate the dilemmas with respect to the business of Vegetarian Butcher

At the end of the course and the assessment you will be able to develop value propositions and other business model elements within the novel food value chains.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Novel Foods and Consumers” learning & reflection pathway. The pathway is designed to help you understand how the food product attribute landscape is changing. A range of novel and alternative foods value propositions are gaining popularity with the consumers. As a result we are seeing a range of value propositions that are designed around novel and alternative foods value propositions and business models. The business examples and the business models designed within this pathway demonstrate that Novel foods value propositions with strong business model elements contribute significantly to a sustainable food system. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:183

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).