• Course Pitch
This course is designed using masterclass session content delivered by Mr. Lucas Simons who is the author a very popular book “Changing the Food Game.”

Here, Mr. Lucas Simons explores why so many production and trade systems have unsustainable behavior as their natural outcome. Lucas a leading figure in sustainable agriculture and commodities, argues that this is because of a series of feedback loops: wrong incentives in the market, failing correction mechanisms and vested interests that resist any change. The market transformation process as a change process recognizes different, evolving and maturing phases of development where there are logic and pattern in getting from one phase to the next. As markets move through these phases, the need for coordination, cooperation, and institutionalization around new best practice increases to eventually come to a level playing field. Lucas will apply his innovative market transformation models to real-life cases in food and agribusiness.

The course learning and assessment will help you develop a systems thinking and ability to apply effective interventions within a specific food & agribusiness context.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Food Sustainability and Sustainable Development” learning & reflection pathway. The pathway is designed to help you understand the importance of Food Sustainability and how sustainability is achieved through strong differentiating value propositions. The business examples and the business models designed within this pathway demonstrate that differentiated value propositions together with strong distribution and complementary partnerships deliver significantly on the Food safety, security and sustainability outcomes. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:184

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).