• Course Pitch
This course is designed to expose you to the design and development of an innovative business model with sustainability as the key competitive/differentiation attribute.

IndigoAg (USA) has started its journey by offering seeds treated with microbes to growers, which can enhance crop productivity. This microbial seed treatment has received organic certification as well. Indigo Ag has also introduced “carbon” program to sell the carbon credits generated by the growers following sustainable practices. Thus generating an alternative income for the growers by selling their carbon credits to sustainable companies. In this course, we deliver on the following:

-->Understand the business model design of Puris Foods four-component business model framework
Value Proposition
Distribution Strategy
Complementary partnerships
Sustainability Components
--> Formulate the dilemmas with respect to the business of Puris Foods
At the end of the course and the assessment you will be able to develop value propositions and other business model elements with sustainability attributes at the core.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Food Sustainability and Sustainable Development” learning & reflection pathway. The pathway is designed to help you understand the importance of Food Sustainability and how sustainability is achieved through strong differentiating value propositions. The business examples and the business models designed within this pathway demonstrate that differentiated value propositions together with strong distribution and complementary partnerships deliver significantly on the Food safety, security and sustainability outcomes. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:184

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).