• Course Pitch
No matter what type of business you operate the retail plays a critical role in influencing your business competitiveness and profitability. The objective of this course is to introduce you to the changing retail landscape from the value propositions and the business model perspective.

There have been three major power shifts in consumer goods retail. The first swing, in the aftermath of the self-service supermarket in the 1950’s and 60’s, was from the influence of the independent grocery store to the big brands. The second was from these brands to the retail chains in the 1980’s. And today we stand witness to the most recent shift. The Shopper. Today there is no doubt that the shopper holds the power, more than the brand or the retailer. Loyalty is dissolving for both brands and store banners. Onmichannel presents not only opportunities but also significant challenges for retailers and manufacturers to hold on. The fate of the brand or store lies in the shoppers hands, more than it has ever before.

This course learning and assessment will help you learn and apply the retail innovations to your business context.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Food Distribution and Retail” learning & reflection pathway. The pathway is designed to help you navigate through the retail and consumer side innovations and the value propositions designed around these innovations. The role of technology and the sustainability demands consumer are asking of their retailers is changing the retail competitive landscape and business models. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:185

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).