• Course Pitch
This is a course designed out of a Fresh produce value chain trends masterclass offered by Dr. David Hughes. The core theme of this course is to understand and assess the competitiveness of different players operating in the fresh produce value chain. Also, the emphasis is to dissect the consumer trends and behavior that is influencing the changing industry dynamics within the fresh produce value chain.

The insights provided by Dr. David Hughes will inspire you to action them in the specific context of your business. Excellent discussion elements that are part of this course will also cover possible solutions to business dilemma's that are experienced by executives in the industry. This "Course" specifically covers the following elements:
1. Key Demographics, Economic & Lifestyle factors
2. Shopping patterns and dietary trends
3. How are these factors changing?
4. How produce retailers, distributors, suppliers, and growers need to respond?

Picking up learning and application insights from the course and the assessment will improve your ability to understand and design value propositions within the fresh produce value chains.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Food Distribution and Retail” learning & reflection pathway. The pathway is designed to help you navigate through the retail and consumer side innovations and the value propositions designed around these innovations. The role of technology and the sustainability demands consumer are asking of their retailers is changing the retail competitive landscape and business models. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:185

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).