• Course Pitch
In this Course Dr. Vijayender Nalla will take you through the process of building a differentiated value proposition for a Dutch grower cooperation business. The objective is to take you through the process of developing different elements critical for the business model in a real-life context. You will get an experience in:
1. Creating a differentiated value proposition for the Dutch grower cooperative
2. Aligning the distribution channel strategy with the value proposition
3. Designing the value chain structure and the needed chain partnership
4. Understanding and retaining the sustainability elements

What can you expect?
1. Real-life case study for download
2. Learning documents on Business model frameworks
3. Detailed multi-media recordings of the expert addressing the case questions and discussion questions
4. Access to the discussion forums helping you address specific challenges of your case

The experience of this course will strengthen your approach to designing and executing a business model

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Food Distribution and Retail” learning & reflection pathway. The pathway is designed to help you navigate through the retail and consumer side innovations and the value propositions designed around these innovations. The role of technology and the sustainability demands consumer are asking of their retailers is changing the retail competitive landscape and business models. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:185

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).