• Course Pitch
This course is designed to expose you to the design and development of an innovative retail business model within the fresh produce value chain.

While consumers are seeking healthy food solutions, they increasingly want them to be tasty and convenient to consume. Foodservice has a critical role to play to gain the attention of consumers by offering such fresh and healthy food solutions. SoFresh (Nigeria) is an innovative concept converging the food retail and service for fresh and healthy food solutions

By the end of this course, you will be able to
-->Understand the business model design of the SoFresh within the IFAL's four-component framework
Value Proposition
Distribution Strategy
Complementary partnerships
Sustainability Components
--> Formulate the dilemmas with respect to the business of SoFresh

The experience of understanding the challenges and the businesses responses to the challenges will help your innovative capacity.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Food Distribution and Retail” learning & reflection pathway. The pathway is designed to help you navigate through the retail and consumer side innovations and the value propositions designed around these innovations. The role of technology and the sustainability demands consumer are asking of their retailers is changing the retail competitive landscape and business models. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:185

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).