• Course Pitch
The cyclical nature of agriculture leads to seasonal variations in cash flows for growers. Unfortunately, timely access to financing can be challenging due to limited viable credit options. Often, it's the produce aggregators and distributors who step in to provide the necessary funding to growers, but this assistance typically comes with high-interest rates and inefficiency.
ProducePay, a Los Angeles-based AgriFinTech startup, is transforming the dynamics of transactions between fresh produce growers in Mexico and South America and distributors in the USA. Traditionally, it takes distributors anywhere from 45 to 70 days to settle payments with growers after receiving their produce. However, ProducePay has disrupted this value chain by creating a platform that connects growers and distributors. Through this marketplace, ProducePay provides instant payments to the growers as soon as their harvested produce reaches the distributor.
By the end of this course, you will be able to
→ Understand the business model design of the ProducePay within the four-component business model framework
Value Proposition
Distribution Strategy
Complementary partnerships
Sustainability Components
→ Formulate the dilemmas with respect to the business of ProducePay

At the end of the course and the assessment you will be able to develop value propositions and other business model elements within finacing attributes at the core.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Sustainable Finance” learning & reflection pathway. The pathway is designed to help you understand the financial risks associated with agriculture production and the need for innovative financial products and business models that align with the needs and risks of agriculture. In this pathway considerable amount of attention is given to SmallHolder Finance and the role of “Value Chain Finance” as a very powerful model in ensuring that the value chains realise optimal growth. The business examples and the business models designed within this pathway demonstrate that strong value propositions and business models in Agriculture Finance contribute significantly to a safe and sustainable food system. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:187

• Contact
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