• Course Pitch
Whether you're a professional or an entrepreneur, as a value creator, it is important to understand key trends in the industry and apply them to the context of your project/business.

This course will offer practical insights with industry-relevant examples covering the present and future dynamics of the food and agribusiness industry. These trends are mostly driven by consumer behavioral changes. Recent technological advancements are either driving or supporting these trends.

In the past, largely big food businesses decided what we should eat. This is largely driven by extensive marketing efforts by food companies. But their sales are declining consistently suggesting that their strategy no longer seems to be working. So why is it not working or what is working? You will figure it out by the end of this course.

Under this theme of Food and Agribusiness Trends and Developments, we have integrated various excerpts from lectures delivered by Dr. David Hughes who is fondly known as Dr. Food. His insights will help you to apply them to the specific context of your business.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download the Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and are very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Food and Agriculture Business Models” learning & reflection pathway. This pathway is structured to introduce participants to a range of topics related to food and agribusiness, equipping them with the knowledge needed to understand the functioning of different stakeholders within the food and agribusiness value chains. The pathway introduces the concept of a four-component business model framework and the courses are thoughtfully designed around various themes, applying this framework. This approach helps learners grasp the fundamentals of creating successful and profitable businesses in the food and agribusiness sector. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:194

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).