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Food and Agriculture Business Models - Pathway

The Business of Alternative Foods (DN106)

• Course Pitch
In this course, you will learn about alternative food sources that are also known as future foods. These food sources tend to be more environmentally sustainable and can be healthier than their counterparts. This course is designed around answering the future/alternative food questions below:
--->What are future/novel foods? Why future/novel foods are important?
--->What is the value of edible insects as future foods?
--->What is cultured meat? What is the value of cultured meat as future food?
--->What are meat analogues? How is the consumer adoption of meat analogues?
--->Why is the market for meat analogues on the rise?
--->Why are plant-based dairy & egg substitutes gaining attention?
--->What is the potential of microalgae as a future food?
--->What to assess the market potential for future foods?
--->How to set pricing for future foods?
--->What strategies are working for the commercialisation of future foods?

The completion of the learning and assessment will help you understand the value propositions that are possible and being build with alternative foods.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Food and Agriculture Business Models” learning & reflection pathway. This pathway is structured to introduce participants to a range of topics related to food and agribusiness, equipping them with the knowledge needed to understand the functioning of different stakeholders within the food and agribusiness value chains. The pathway introduces the concept of a four-component business model framework and the courses are thoughtfully designed around various themes, applying this framework. This approach helps learners grasp the fundamentals of creating successful and profitable businesses in the food and agribusiness sector. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:194

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).

  • Welcome sample
  • Learning Outcomes sample
  • Future Food products
  • Why Alternative Foods
  • What is a Future Food?
  • Edible Insects
  • Cultured Meat
  • Meat Analogues
  • Plant-based Dairy and Egg Substitutes
  • Microalgae
  • Neglected and Under-utilised Species
  • Success criteria and consumer acceptance for Future foods
  • Success Criteria for Future Foods
  • Critical attributes for the success of future alternative foods
  • Consumer Acceptance
  • Consumer Acceptance Case: Edible insects
  • Consumer Acceptance Case: Cultured Meat
  • Consumer Acceptance Case: Plant-based milk
  • Consumer Acceptance Case: Microalgae
  • Consumer Acceptance Case: Plant-based Foods
  • Sustainability Elements of Alternatives Foods as a Differentiating Attribute
  • Role of targeting for companies offering future alternative foods
  • Religious Issues
  • Case of commercialising future foods
  • Barriers and Strategies for Commercialisation
  • Commercialisation Case: Cultured Meat
  • Commercialisation Case: Microalgae
  • Case: Increasing Social Acceptance
  • Expert Videos
  • Benefits for currently established players from the growth of future foods
  • Distribution Strategy Approach for Future Food Value Proposition Design
  • Review your Learning
  • Assessment
  • Assessment
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever