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Food and Agriculture Business Models - Pathway

Business Model Design Exercise: The Case of Snack and Ingredient Manufacturer (DN109)

• Course Pitch
The objective of this learning product is to take you through the exercise of designing a "Business Model Components" for a young Dutch company with its operations in India and extensive networks in other Asian and African countries has developed a market-driven fruit and vegetable based product offering. They have several competitive elements around an innovative core drying/swelling technology.

After finishing up this exercise you will develop the ability to:
1. Design a "Differentiated Value Proposition" for a complex value chain orchestration business with a disruptive technology intervention
2. Design a distribution channel strategy aligned with the "Value proposition"
3. Design the tactical value chain and execution elements of this business

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Food and Agriculture Business Models” learning & reflection pathway. This pathway is structured to introduce participants to a range of topics related to food and agribusiness, equipping them with the knowledge needed to understand the functioning of different stakeholders within the food and agribusiness value chains. The pathway introduces the concept of a four-component business model framework and the courses are thoughtfully designed around various themes, applying this framework. This approach helps learners grasp the fundamentals of creating successful and profitable businesses in the food and agribusiness sector. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:194

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).

  • About this case analysis sample
  • How to maximize your learning sample
  • Case study - Processor with a technology intervention
  • Case Study - Snacking and Ingredient Value Chain [Downloadable PDF] sample
  • Business model design elements
  • Value proposition building tool [Downloadable PDF]
  • Aligning distribution strategy with value proposition [Downloadable PDF]
  • Building a committed value chain [Downloadable PDF]
  • Expert presentation of the business model design
  • Introduction to the Case (01:19)
  • Technology Intervention - DIC (02:21)
  • DIC Vs. Other Technologies (02:30)
  • Principles of a Disruptive Technology (04:21)
  • Differentiating Value Proposition (04:03)
  • How important is Snacking & Ingredients? (01:20)
  • Value Proposition Matrix (01:23)
  • Distribution Channel Strategy (02:41)
  • Branding Strategy For RVJ (04:21)
  • Chain Design for RVJ (02:23)
  • Sustainability Components (02:28)
  • Sourcing strategy for the processor (03:42)
  • Pricing Strategy for the processor (04:04)
  • Logistics strategy for the processor (02:00)
  • Break Even Capacity for the processor (04:20)
  • Identifying Risks of the Processing Project (01:03)
  • Summary - Important Takeaways of the Session (00:49)
  • Discussion: Based on the business model design approach
  • Discussion 1 - Benchmark for Natural (01:07)
  • Discussion 2 - Food Safety (01:48)
  • Discussion 3 - Pricing Strategy (01:24)
  • Discussion 4 - Technology Adaptation in Emerging Economies (02:14)
  • your feedback
  • Thank you and follow-up
Completion rules
  • All units must be completed