• Course Pitch
In this course, you will learn about alternative food sources that are also known as future foods. These food sources tend to be more environmentally sustainable and can be healthier than their counterparts. This course is designed around answering the future/alternative food questions below:
--->What are future/novel foods? Why future/novel foods are important?
--->What is the value of edible insects as future foods?
--->What is cultured meat? What is the value of cultured meat as future food?
--->What are meat analogues? How is the consumer adoption of meat analogues?
--->Why is the market for meat analogues on the rise?
--->Why are plant-based dairy & egg substitutes gaining attention?
--->What is the potential of microalgae as a future food?
--->What to assess the market potential for future foods?
--->How to set pricing for future foods?
--->What strategies are working for the commercialisation of future foods?

The completion of the learning and assessment will help you understand the value propositions that are possible and being build with alternative foods.

• Content & Assessment Guidelines
Please review the course outline below to set your expectations related to the content & certificate assessment needs for the course. You can complete the assessment and download Agribusiness Academy completion certificate. You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.

• Course & the Pathway Connection
This course can be pursued independently or as part of “Novel Foods and Consumers” learning & reflection pathway. The pathway is designed to help you understand how the food product attribute landscape is changing. A range of novel and alternative foods value propositions are gaining popularity with the consumers. As a result we are seeing a range of value propositions that are designed around novel and alternative foods value propositions and business models. The business examples and the business models designed within this pathway demonstrate that Novel foods value propositions with strong business model elements contribute significantly to a sustainable food system. If you choose to enroll in the pathway, you'll have the option to receive an extra certificate upon completing the reflection exercise for the pathway. Enrolling to the pathway also gives you access to our facilitators via the AA Slack channel. You can review and enroll to the full pathway by following this link: https://lms.agribusiness.academy/catalog/index/cat:183

• Contact
If you have any questions, please don't hesitate to send us a message once you've signed in (sign up for free if you don’t have an account already).