Learning Objectives
At the end of this course and assessment, you would be able to answer/discuss the below questions with a lot more clarity and confidence.
- Which current industry trend/development is attracting your interest? Why?
- Which food products/commodities are more prone to price fluctuations and why?
- What attributes are being preferred by future food consumers (teenagers)?
- What marketing and communication channels are influencing teenagers food choices?
- What are the characteristics of a eco-friendly consumer?
- What sustainable attributes are influencing the purchasing decisions of the eco-friendly consumers?
- What influence did COVID have on eco-friendly consumers demand and willingness-to-pay for sustainable attributes?
- Is eco-friendly consumer trend a global or restricted only to the western markets?
- Which countries will experience significant negative agribusiness outcomes because of the climate change we are experiencing?
- What are the market realities of meat industry?
- What are the market realities of plant based meat?
- Which meat category is experiencing a speedy and sustainable market growth?
- How are challenger brands being created at a very fast pace in a rather slow/conventional food & agribusiness industry?
- How is big food responding to the creation of challenger brands and novel food categories that are limiting their growth?
- What are the market realities of the fruit and vegetable sector?
- Which regions & product categories are receiving investments with the food & agribusiness?
- How will the ghost kitchen concept influence the food service value chain?